Subject: Zarządzanie i marketing - Wspólny katalog bibliotek Konsorcjum Akademickiego

Go to position 1.

Full title:: 7 steps to organizational excellence : a practical, interprofessional approach to evaluating operations and outcomes / Nancy Robert, Kathy Chappell, Susan Finlayson
Publisher:: Silver Spring : American Nurses Asociation
Publication Year:: copyright 2020
Subject:: Organizacja
Służba zdrowia
Zarządzanie służbą zdrowia
Health services administration
Organizational effectiveness
Medycyna i zdrowie
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje fachowe

Books

in the bookshelf

Go to position 2.

Full title:: Abecadło praktyczności = The ABC of practicality / Tadeusz Kotarbiński ; wstępem poprzedził, przekładu z języka polskiego na angielski dokonał i całość przypisami opatrzył Adam Szpaderski ; [Olsztyńska Wyższa Szkoła Informatyki i Zarządzania im. prof. Tadeusza Kotarbińskiego]
Publisher:: Olsztyn : Olsztyńska Wyższa Szkoła Informatyki i Zarządzania im. prof. Tadeusza Kotarbińskiego
Publication Year:: 2006
Subject:: Prakseologia
Praxiology
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 3.

Full title:: Administering SAP R/3 : the FI-financial accounting and CO-controlling modules / ASAP World Consultancy ; Jonathan Blain ... [et al.]
Publisher:: Indianapolis : Que
Publication Year:: copyright 1998
Subject:: SAP R/3 (system informatyczny)
Zintegrowane systemy informatyczne
Client/server computing
SAP R/3
Materialmanagement
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje fachowe

Books

in the bookshelf

Go to position 4.

Full title:: Advances in credit risk modelling and corporate bankruptcy prediction / edited by Stewart Jones and David A. Hensher
Publisher:: Cambridge [etc.] ; Cambridge University Press
Publication Year:: 2008
Publication series:: Quantitative Methods for Applied Economics and Business Research
Subject:: Ryzyko kredytowe
Upadłość
Zarządzanie ryzykiem
Credit - management
Risk management
Bankruptcy - forecasting
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 5.

Full title:: Agile practice guide
Publisher:: Newton Square : Project Management Institute
Publication Year:: [2017]
Subject:: Programowanie zwinne
Zarządzanie projektami
Project management
Agile
Project management - methodology
Project management - standards
Zarządzanie i marketing
Informatyka i technologie informacyjne
Genere / Form:: Książki
Content:: 1. Introduction -- 2. An introduction to agile -- 3. Life cycle selection -- 4. Implementing agile: creating an agile environment -- 5. Implementing agile: delivering in an agile environment -- 6. Organizational considerations for project agility -- 7. A call to action -- Annexes. -- Appendices. -- References. -- Bibliography -- Glossary. -- Index

Books

in the bookshelf

Go to position 6.

Full title:: Air traffic management : economic regulation and governance / Margaret Arblaster
Publisher:: Amsterdam ; Oxford ; Cambridge : Elsevier
Publication:: 1st edition
Publication Year:: © 2018
Subject:: Ruch lotniczy
Zarządzanie
Air traffic management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 7.

Full title:: Air transportations : a management perspective / John G. Wensveen
Publisher:: Farnham, Surrey ; Burlington : Ashgate
Publication:: Sixth edition, reprinted
Publication Year:: 2009
Subject:: Transport powietrzny
Zarządzanie
Airlines - management
Aeronautics, Commercial
Airlines
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe

Books

in the bookshelf

Go to position 8.

Full title:: Air transportations : a management perspective / John G. Wensveen
Publisher:: Aldershot ; Burlington : Ashgate
Publication:: Sixth edition, reprinted
Publication Year:: 2008
Subject:: Transport powietrzny
Zarządzanie
Airlines - management
Aeronautics, Commercial
Airlines
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe

Books

in the bookshelf

Go to position 9.

Full title:: The Airline business / Rigas Doganis
Publisher:: London ; New York : Routledge
Publication:: Second edition
Publication Year:: 2008
Subject:: Linie lotnicze
Lotnictwo
Niskokosztowe linie lotnicze
Ruch lotniczy
Zarządzanie
Airlines
Airlines - management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje fachowe

Books

in the bookshelf

Go to position 10.

Full title:: The Airline business / Rigas Doganis
Publisher:: London ; New York : Routledge
Publication:: Second edition
Publication Year:: 2006
Subject:: Linie lotnicze
Lotnictwo
Niskokosztowe linie lotnicze
Ruch lotniczy
Zarządzanie
Airlines
Airlines - management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje fachowe

Books

in the bookshelf

Go to position 11.

Full title:: Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti
Publisher:: Aldershot ; Burlington : Ashgate
Publication Year:: copyright 2007
Subject:: Alians strategiczny (ekonomia)
Lotnictwo
Transport powietrzny
Zarządzanie
Airlines - management
Strategic alliances (business)
Transportation - aviation - commercial
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Content:: Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?

Books

in the bookshelf

Go to position 12.

Full title:: Airline marketing and management / Stephen Shaw
Publisher:: Farnham ; Burlington : Ashgate
Publication:: Sixth edition
Publication Year:: 2009
Subject:: Lotnictwo
Marketing
Zarządzanie
Aeronautics, commercial - marketing
Airlines - marketing
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe

Books

in the bookshelf

Go to position 13.

Full title:: Airline network development in Europe and its implications for airport planning / Guillaume Burghouwt
Publisher:: Aldershot ; Burlington : Ashgate
Publication Year:: copyright 2007
Subject:: Lotniska
Lotnictwo
Organizacja
Przestrzeń powietrzna
Ruch lotniczy
Zarządzanie
Europa
Airports - Europe - planning
Scheduling - Europe
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 14.

Full title:: Airline operations and delay management : insights from airline economics, networks and strategic schedule planning / by Cheng-Lung Wu
Publisher:: Farnham ; Burlington : Ashgate
Publication Year:: copyright 2010
Subject:: Badania operacyjne
Logistyka gospodarcza
Ruch lotniczy
Planowanie strategiczne
Transport powietrzny
Zarządzanie
Zarządzanie kryzysowe
Airlines - management
Business logistics
Scheduling
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 15.

Full title:: Airline operations and scheduling / Massoud Bazargan
Publisher:: Farnham ; Burlington : Ashgate
Publication:: Second edition
Publication Year:: copyright 2010
Subject:: Lotnictwo
Organizacja
Ruch lotniczy
Transport powietrzny
Zarządzanie
Airlines - management
Aeronautics, Commercial
Airlines - reservation systems
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 16.

Full title:: The Airport business / Rigas Doganis
Publisher:: London ; New York : Routledge
Publication Year:: 2005
Subject:: Lotniska
Zarządzanie
Airports
Airports - management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 17.

Full title:: Airport competition : the European experience / edited by Peter Forsyth [et al.]
Publisher:: Farnham ; Burlington, VT : Ashgate
Publication Year:: cop. 2010
Subject:: Konkurencyjność
Lotniska
Niskokosztowe linie lotnicze
Transport powietrzny
Zarządzanie
Kraje Unii Europejskiej
Airports - Europe - case studies
Airports - Europe - management - case studies
Competition - Europe - case studies
Gospodarka, ekonomia, finanse
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Case study (studium przypadku)

Books

in the bookshelf

Go to position 18.

Full title:: Airport finance / Norman Ashford, Clifton A. Moore
Publisher:: Woodhouse Eaves : The Loughborough Airport Consultancy
Publication:: Second edition
Publication Year:: copyright 1999
Subject:: Finanse
Lotniska
Transport pasażerski
Transport powietrzny
Zarządzanie
Airports - finance
Zarządzanie i marketing
Gospodarka, ekonomia, finanse
Transport i logistyka
Genere / Form:: Książki

Books

in the bookshelf

Go to position 19.

Full title:: Airport marketing : strategies to cope with the new millennium environment / David Jarach
Publisher:: Aldershot ; Burlington : Ashgate
Publication Year:: 2009
Subject:: Ekonomika
Lotniska
Marketing
Transport powietrzny
Zarządzanie
Airports - economic aspects
Airports - management
Aeronautics, Commercial - economic aspects
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje fachowe
Content:: The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta

Books

in the bookshelf

Go to position 20.

Full title:: Airport operations / Norman Ashford, H. P. Martin Stanton, Clifton A. Moore
Publisher:: Boston [etc.] : McGraw Hill
Publication Year:: copyright 1997
Subject:: Lotniska
Obsługa naziemna
Zarządzanie
Airports - management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 21.

Full title:: Airport planning & management / Alexander T. Wells, Seth B. Young
Publisher:: New York [etc.] : McGraw-Hill
Publication:: 5th edition
Publication Year:: copyright 2004
Subject:: Lotniska
Organizacja
Planowanie przestrzenne
Zarządzanie
Airports - planning
Airports - management
Transportation - aviation - commercial
Transport i logistyka
Architektura i budownictwo
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 22.

Full title:: Airport slots : international experiences and options for reform / edited by Achim I. Czerny [et al.]
Publisher:: Farnham ; Burlington : Ashgate
Publication Year:: copyright 2008
Subject:: Lotniska
Organizacja
Zarządzanie
Airport slot allocation
Airport capacity
Airports - management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe

Books

in the bookshelf

Go to position 23.

Full title:: Airport systems : planning design and management / Richard de Neufville, Amedeo R. Odoni
Publisher:: New York : McGraw-Hill
Publication Year:: cop. 2003
Subject:: Lotniska
Zarządzanie
Airports - planning
Airports - design and construction
Airports - management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 24.

Full title:: Alpha teach yourself business plans in 24 hours / Michael Miller
Publisher:: Indianapolis : Alpha
Publication Year:: cop. 2002
Subject:: Biznesplan
Business planning - programmed instruction
Bussiness & economics - strategic planning
Business planning
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 25.

Full title:: Analiza systemowa w finansach i zarządzaniu : wybrane problemy. T. 6 / pod redakcją Jerzego Hołubca ; Instytut Badań Systemowych Polskiej Akademii Nauk
Publisher:: Warszawa : Instytut Badań Systemowych Polskiej Akademii Nauk
Publication Year:: 2004
Subject:: Analiza systemowa
Finanse
Zarządzanie
Gospodarka, ekonomia, finanse
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 26.

Full title:: Analysis of financial time series / Ruey S. Tsay
Publisher:: Hoboken : John Wiley & Sons, Inc., Publcation
Publication:: Second edition
Publication Year:: copyright 2005
Publication series:: Wiley Series in Probability and Statistics
Subject:: Ekonometria
Szeregi czasowe
Zarządzanie ryzykiem
Econometrics
Risk management
Time-series analysis
Gospodarka, ekonomia, finanse
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe

Books

in the bookshelf

Go to position 27.

Full title:: Angielski w marketingu, promocji i reklamie : insights into marketing vocabulary : learn, manage, and create / Malwina Dietrich, Alicja Fandrejewska
Publisher:: Warszawa : Wydawnictwo Poltext
Publication Year:: 2019
Subject:: Język angielski (przedmiot szkolny)
Język środowiskowy
Marketing
Reklama
Językoznawstwo
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje dydaktyczne
Publikacje fachowe
Podręcznik

Books

in the bookshelf

Go to position 28.

Full title:: Angielsko-polski słownik dla menedżerów = English-Polish dictionary for managers / Maria Niewiadoma ; Fundacja Rozwoju Rachunkowości w Polsce
Publisher:: Warszawa : Fundacja Rozwoju Rachunkowości w Polsce
Publication:: Wydanie I
Publication Year:: 1997
Subject:: Ekonomia
Finanse
Język angielski
Język polski
Terminologia
Zarządzanie
Językoznawstwo
Gospodarka, ekonomia, finanse
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje fachowe
Publikacje informacyjne
Słownik angielsko-polski
Słownik terminologiczny

Books

in the bookshelf

Go to position 29.

Full title:: Angielsko-polski słownik reklamy TV / aut. Danuta Wolfram-Romanowska, Przemysław Kaszubski
Publisher:: Warszawa : Telewizja Polska. Biuro Reklamy TVP
Publication Year:: 2003
Subject:: Reklama telewizyjna
Terminologia
Językoznawstwo
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje informacyjne
Słownik angielsko-polski
Słownik terminologiczny

Books

in the bookshelf

Go to position 30.

Full title:: Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault
Publisher:: Burr Ridge : Irwin
Publication:: 1994-1995 edition
Publication Year:: copyright 1994
Subject:: Marketing
Zarządzanie
Marketing - management
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 31.

Full title:: Applied ergonomics handbook / edited by I.A.R. Galer
Publisher:: London : Butterworths
Publication:: Second edition
Publication Year:: 1987
Subject:: Ergonomia
Human engineering
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje dydaktyczne
Podręcznik

Books

in the bookshelf

Go to position 32.

Full title:: The art of negotiating / Gerard I. Nierenberg
Publisher:: New York : Simon & Schuster
Publication Year:: cop. 1981
Subject:: Negocjacje
Negotiating
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 33.

Full title:: Asian management systems : Chinese, Japanese, and Korean styles of business / Min Chen
Publisher:: London ; New York : Routledge
Publication Year:: 1995
Publication series:: Thunderbird/Routledge Series in International Management
Subject:: Styl kierowania
Zarządzanie
Chiny
Daleki Wschód
Japonia
Korea Południowa
Comparative management
Management
Management - East Asia
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje popularnonaukowe

Books

in the bookshelf

Go to position 34.

Full title:: Ask, measure, learn : using social media analytics to understand and influence customer behavior / Lutz Finger and Soumitra Dutta ; [editors: Mary Treseler and Ann Spencer]
Publisher:: Beijing [etc.] : O'Reilly
Publication:: First edition
Publication Year:: 2014
Subject:: Eksploracja danych
Marketing
Media społecznościowe
Zachowania konsumentów
Consumer behavior
Data mining
Social media
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe
Content:: Part I: Media measurement by function: Marketing -- Sales -- Public relations -- Customer care -- Social CRM: market research -- Gaming the system -- Predictions -- Part II: Build your own ask-measure-learn system: Ask the right question -- Use the right data -- Define the right measurement

Books

in the bookshelf

Go to position 35.

Full title:: Audit : an introduction to international standards on auditing / Piotr Staszkiewicz
Publisher:: Warszawa : Warsaw School of Economics
Publication Year:: 2015
Subject:: Audyt wewnętrzny
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje dydaktyczne
Podręcznik

Books

in the bookshelf

Go to position 36.

Full title:: Automating business process reengineering : using the power of visual simulation strategies to improve performance and profit / Gregory A. Hansen
Publisher:: Upper Saddle River : Prentice-Hall PTR
Publication:: Second edition
Publication series:: Prentice Hall International Series in Industrial and Systems Engineering
Subject:: Inżynieria systemów
Symulacja
Zarządzanie jakością
Zarządzanie zmianą
Organizational change - computer simulation
Organizational effectiveness - computer simulation
Quality control - computer simulation
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 37.

Full title:: Aviation project management / Triant Flouris & Dennis Lock
Publisher:: Aldershot ; Burlington : Ashgate
Subject:: Lotnictwo
Lotniska
Samoloty
Projektowanie
Zarządzanie kryzysowe
Zarządzanie projektami
Airplanes - design and construction
Airports - design and construction
Project management
Transport i logistyka
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 38.

Full title:: The balanced scorecard : translating strategy into action / Robert S. Kaplan, David P. Norton
Publisher:: Boston : Harvard Business School Press
Subject:: Kompleksowa karta wyników
Planowanie strategiczne
Produkcja
Zarządzanie
Balanced scorecard (management)
Industrial productivity - measurement
Strategic planning
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 39.

Full title:: Bank management : text and cases / George H. Hempel, Donald G. Simonson
Publisher:: New York : John Wiley & Sons
Publication:: Fifth edition
Subject:: Banki
Zarządzanie
Bank management
Bank management - case studies
Zarządzanie i marketing
Genere / Form:: Książki
Case study (studium przypadku)

Books

in the bookshelf

Go to position 40.

Full title:: Banking on knowledge : the genesis of the global development network / edited by Diane Stone
Publisher:: New York : Routledge
Publication series:: Routledge/Warwick Studies in Globalisation
Subject:: Rozwój gospodarczy
Zarządzanie wiedzą
Communication in economic development
Economic development - research
Gospodarka, ekonomia, finanse
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 41.

Full title:: Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault
Publisher:: Burr Ridge : Irwin
Publication:: Eleventh edition
Publication Year:: 1993
Publication series:: Irwin Series in Marketing
Subject:: Marketing
Stany Zjednoczone (USA)
Marketing - management
Marketing - United States - management
Export marketing - management
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 42.

Full title:: Becoming a better value creator : how to improve the company's bottom line-and your own / Anjan V. Thakor
Publisher:: San Francisco : Jossey-Bass
Publication series:: The University of Michigan Business School Management Series
Subject:: Analiza wartości
Zarządzanie
Industrial management
Value analysis (cost control)
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 43.

Full title:: Beyond reengineering : how the process-centered organization is changing our work and our lives / Michael Hammer
Publisher:: New York : HarperBusiness
Subject:: Reengineering
Zarządzanie zmianą
Industrial organization
Organizational change
Reengineering (management)
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe

Books

in the bookshelf

Go to position 44.

Full title:: Beyond Value at Risk : the new science of risk management / Kevin Dowd
Publisher:: Chichester : John Wiley & Sons
Publication series:: Wiley Series in Frontiers in Finance
Subject:: Ryzyko finansowe
Value at risk
Zarządzanie ryzykiem
Financial futures
Risk management
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 45.

Full title:: The Biomechanical basis of ergonomics : anatomy applied to the design of work situations / [by] E.R. Tichauer
Publisher:: New York : John Wiley & Sons
Publication Year:: copyright 1978
Subject:: Biomechanika
Ergonomia
Biomechanics
Ergonomics
Human engineering
Biologia
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 46.

Full title:: Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker
Publisher:: San Francisco : Jossey-Bass
Publication series:: Jossey-Bass Business & Management Series
Subject:: Firma (nazwa)
Marka (ekonomia)
Zarządzanie
Znak towarowy
Stany Zjednoczone (USA)
Brand name products
Product management
Brand name products - United States
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 47.

Full title:: Brand leadership / David A. Aaker
Publisher:: New York : The Free Press
Subject:: Firma (nazwa)
Marka (ekonomia)
Nowy produkt
Zarządzanie
Stany Zjednoczone (USA)
Brand name products - United States - management
Brand name products - management
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 48.

Full title:: Brand metrics : measuring brand efficacy along the customer journey / Jacek Kall
Publisher:: Abingdon, Oxon ; New York, NY : Routledge
Publication Year:: 2022
Subject:: Branding (marketing)
Marka (ekonomia)
Brand name products - management
Consumers' preferences
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 49.

Full title:: Budgeting in enterprise / Jan Komorowski
Publisher:: Warszawa : Warsaw School of Economics
Publication Year:: 2015
Subject:: Budżetowanie
Finanse przedsiębiorstwa
Zarządzanie
Gospodarka, ekonomia, finanse
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

Go to position 50.

Full title:: Building strong brands / David A. Aaker
Publisher:: New York : The Free Press
Subject:: Firma (nazwa)
Marka (ekonomia)
Znak towarowy
Zarządzanie
Brand name products - management
Brand name products - valuation - management
Intangible property - valuation - management
Zarządzanie i marketing
Genere / Form:: Książki

Books

in the bookshelf

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