- Tytuł pełny:
- Airport marketing : strategies to cope with the new millennium environment / David Jarach
- Wydawca:
- Aldershot ; Burlington : Ashgate
- Rok wydania:
- 2009
- Temat:
- Ekonomika
Lotniska
Marketing
Transport powietrzny
Zarządzanie
Airports - economic aspects
Airports - management
Aeronautics, Commercial - economic aspects - Gatunek / Forma:
- Książki
Publikacje fachowe - Zawartość:
- The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta
- Dziedzina i ujęcie:
- Transport i logistyka
Zarządzanie i marketing
Książka