- Full title:
- Brand leadership / David A. Aaker
- Publisher:
- New York : The Free Press
- Publication Year:
- copyright 2000
- Subject:
- Firma (nazwa)
Marka (ekonomia)
Nowy produkt
Zarządzanie
Stany Zjednoczone (USA)
Brand name products - United States - management
Brand name products - management - Genere / Form:
- Książki
- Discipline and approach:
- Zarządzanie i marketing
Books