Author: Parker, Lynn M., 1956- - Wspólny katalog bibliotek Konsorcjum Akademickiego

Full title:: Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker
Publisher:: London ; Milford : Kogan Page
Publication:: Rev. ed
Publication Year:: 2002
Subject:: Marka (ekonomia)
Komunikacja marketingowa
Benchmarking
Brand name products - management
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje naukowe
Publikacje dydaktyczne

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