- Tytuł pełny:
- Public relations for marketing professionals / Roger Haywood ; foreword by Steve Cuthbert
- Wydawca:
- Basingstoke : Macmillan Business
- Rok wydania:
- 1998
- Seria:
- Studies in Public Relations
- Temat:
- Public relations
Wizerunek przedsiębiorstwa
Marketing
Corporate image
Zarządzanie i marketing - Gatunek / Forma:
- Książki
- Zawartość:
- Marketing What Business is all about -- Public Relations The Management of Reputation -- Managing Public Relations -- Communications and Issues Audits -- Public Relations Budget and Resources -- Public Relations Direction -- Setting Performance Criteria -- Marketing The Diverse Business Discipline: Public Relations in Marketing Planning -- Marketing The Diverse Business Discipline: Public Relations in Support of Marketing Implementation -- Marketing International Communications
Książka
