%a Consumer behavior : %b buying, having and being plus MyMarketingLab with Pearson eTex / %c Michael Solomon.
250
%a Twelfth Edition, Global edition.
260
#
%a Boston : %b Pearson, %c copyright 2018.
300
%a 623 strony : %b ilustracje kolorowe ; %c 29 cm.
336
%a Tekst / text %b txt %2 rdacontent
337
%a Bez urządzenia pośredniczącego / unmediated %b n %2 rdamedia
338
%a Wolumin / volume %b nc %2 rdacarrier
380
%a Książki
388
#
%a 2001-
520
8
%a Table of Contents: 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture
650
9
%a Konsumenci %2 DBN
650
9
%a Marketing %2 DBN
650
9
%a Reklama %2 DBN
650
9
%a Zachowania konsumentów %2 DBN
653
#
#
%a Consumer behavior
653
#
#
%a Consumers - attitudes
658
%a Gospodarka, ekonomia, finanse
658
%a Zarządzanie i marketing
710
2
#
%a Pearson. %e Wydawca %4 pbl
856
4
#
%u https://biblioteka.wsiz.rzeszow.pl/integro/site/recorddetail/0422900538509 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC
Table of Contents: 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture
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