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Title of the item:

Consumer behavior : buying, having and being plus MyMarketingLab with Pearson eTex

LDR 02596cam#a2200493#i#4500
001 0422900538509
003 RZESZ 010
005 20190328200809.4
008 180604s2018####xxua|||g#||||||||#||eng#d
020 %a 1292153105
020 %a 9781292153209
040 %a RZESZ 010 %c RZESZ 010 %e PNN %d RZESZ 010
046 %k 2018
080 # %a 366.1
080 # %a 339.138
080 # %a 659.1
100 1 %a Solomon, Michael R. %d (1956- ). %e Autor
245 1 0 %a Consumer behavior : %b buying, having and being plus MyMarketingLab with Pearson eTex / %c Michael Solomon.
250 %a Twelfth Edition, Global edition.
260 # %a Boston : %b Pearson, %c copyright 2018.
300 %a 623 strony : %b ilustracje kolorowe ; %c 29 cm.
336 %a Tekst / text %b txt %2 rdacontent
337 %a Bez urządzenia pośredniczącego / unmediated %b n %2 rdamedia
338 %a Wolumin / volume %b nc %2 rdacarrier
380 %a Książki
388 # %a 2001-
520 8 %a Table of Contents: 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture
650 9 %a Konsumenci (ekonomia)
650 9 %a Marketing
650 9 %a Reklama
650 9 %a Zachowanie
653 # # %a Consumer behavior
653 # # %a Consumers - attitudes
658 %a Gospodarka, ekonomia, finanse
658 %a Zarządzanie i marketing
710 2 # %a Pearson Education. %e Wydawca %4 pbl
856 4 # %u https://biblioteka.wsiz.rzeszow.pl/integro/site/recorddetail/0422900538509 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC
856 4 # %u http://catalogue.pearsoned.co.uk/educator/product/Consumer-Behavior-Buying-Having-and-Being-plus-MyMarketingLab-with-Pearson-eText-Global-Edition-12E/9781292153209.page %y Resources
920 %a ISBN 978-1-292-15320-9
920 %a ISBN 1-292-15310-5
980 %a 366.1 %y Zachowanie się konsumenta. Edukacja konsumenta
980 %a 339.138 %y Marketing. Badania marketingowe
980 %a 659.1 %y Reklama. Planowanie reklamy. Skuteczność reklamy. Taktyka reklamy. Środki reklamy. Kampanie reklamowe

Table of Contents: 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture

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