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Prolib Integro - home pageBiblioteka Akademicka WSIiZ
Title of the item:

Business marketing : connecting strategy, relationships and learning

Full title:
Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer, John F. Tanner
Authors:
Dwyer, F. Robert
Tanner, John F
Co-authors:
McGraw-Hill Companies. wydawca, nakładca (publisher)
Publisher:
Boston : McGraw-Hill
Publication:
Fourth edition
Publication Year:
2009
Physical description:
XXV, 678 stron : ilustracje ; 26 cm
ISBN:
9780071263436
Notes:
Indeks
Subject:
Kanały marketingowe
Marketing
Strategia marketingowa
Zachowania konsumentów
Business marketing
Business-to-Business-Marketing
Zarządzanie i marketing
Genere / Form:
Książki
Publikacje naukowe
UDC:
339.138
Books
library suggestion
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300 %a XXV, 678 stron : %b ilustracje ; %c 26 cm.
336 %a Tekst / text %b txt %2 rdacontent
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650 9 %a Marketing %2 DBN
650 9 %a Strategia marketingowa %2 DBN
650 9 %a Zachowania konsumentów %2 DBN
653 # # %a Business marketing
653 # # %a Business-to-Business-Marketing
658 %a Zarządzanie i marketing
700 1 # %a Tanner, John F. %e Autor
710 2 # %a McGraw-Hill Companies. %e Wydawca %4 pbl
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920 %a ISBN 978-007-126343-6
980 %a 339.138 %y Marketing. Badania marketingowe

Shelving location:

Location:

Lending department:

Items available on-site only (not for borrow)

Library:
Biblioteka Akademicka WSIiZ
Call number:
CZ 46368
Location:
CZ - Czytelnia / On site only
Condition:
nowa
Shelving location:
Rzeszów
Available

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