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Prolib Integro - home pageBiblioteka Akademicka WSIiZ
Title of the item:

Basic marketing : a global managerial approach

Full title:
Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault
Authors:
McCarthy, Edmund Jerome (1928- )
Perreault, William D
Co-authors:
Richard D. Irwin (Homewood). wydawca, nakładca (publisher)
Publisher:
Burr Ridge : Irwin
Publication:
Eleventh edition
Publication Year:
1993
Publication series:
Irwin Series in Marketing
Content series:
Irwin Series in Marketing
Physical description:
[800] stron pagina varia : fotografie ; 26 cm
ISBN:
025610509X
Subject:
Marketing
Stany Zjednoczone (USA)
Marketing - management
Marketing - United States - management
Export marketing - management
Zarządzanie i marketing
Genere / Form:
Książki
UDC:
339.138(73)
Books
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003 RZESZ 010
005 20220321200011.6
008 100426s1993####xxu||||g#||||||||#||eng#d
020 %a 025610509X
035 %a IDWydania7029
040 %a RZESZ 010 %c RZESZ 010 %e PNN %d RZESZ 010 %d RZESZ 010 %d RZESZ 010
046 %k 1993
080 %a 339.138(73)
100 1 %a McCarthy, Edmund Jerome %d (1928- ). %e Autor
245 1 0 %a Basic marketing : %b a global managerial approach / %c E. Jerome McCarthy, William D. Perreault.
250 %a Eleventh edition.
260 %a Burr Ridge : %b Irwin, %c 1993.
300 %a [800] stron pagina varia : %b fotografie ; %c 26 cm.
336 %a Tekst / text %b txt %2 rdacontent
337 %a Bez urządzenia pośredniczącego / unmediated %b n %2 rdamedia
338 %a Wolumin / volume %b nc %2 rdacarrier
380 %a Książki
388 # %a 1901-2000
388 # %a 1989-2000
490 1 %a Irwin Series in Marketing
650 9 %a Marketing %2 DBN
651 9 %a Stany Zjednoczone (USA) %2 DBN
653 # # %a Marketing - management
653 # # %a Marketing - United States - management
653 # # %a Export marketing - management
658 %a Zarządzanie i marketing
700 1 # %a Perreault, William D. %e Autor
710 2 # %a Richard D. Irwin (Homewood). %e Wydawca %4 pbl
830 0 %a Irwin Series in Marketing
856 4 0 %u https://biblioteka.wsiz.rzeszow.pl/integro/site/recorddetail/0422100083379 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC
920 %a ISBN 0-256-10509-X
980 %a 339.138(73) %y Marketing w Stanach Zjednoczonych. Badania marketingowe

Shelving location:

Location:

Lending department:

Loanable items

Library:
Biblioteka Akademicka WSIiZ
Call number:
W 18689
Location:
Wypożyczalnia / Lending Library
Condition:
nowa
Shelving location:
Rzeszów
Available

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