Author: McCarthy, Edmund Jerome (1928- ) - Wspólny katalog bibliotek Konsorcjum Akademickiego - Prolib Integro

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Full title:: Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault
Publisher:: Burr Ridge : Irwin
Publication:: Eleventh edition
Publication Year:: 1993
Publication series:: Irwin Series in Marketing
Subject:: Marketing
Stany Zjednoczone (USA)
Marketing - management
Marketing - United States - management
Export marketing - management
Zarządzanie i marketing
Genere / Form:: Książki

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Full title:: Learning aid for use with "Basic marketing" / E. Jerome McCarthy, William D. Perreault
Publisher:: Homewood ; Boston : Irwin
Publication:: Eleventh edition
Publication Year:: copyright 1993
Subject:: Marketing
Zarządzanie
Marketing - management
Zarządzanie i marketing
Genere / Form:: Książki
Publikacje dydaktyczne
Materiały pomocnicze

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Full title:: Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault
Publisher:: Burr Ridge : Irwin
Publication:: 1994-1995 edition
Publication Year:: copyright 1994
Subject:: Marketing
Zarządzanie
Marketing - management
Zarządzanie i marketing
Genere / Form:: Książki

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