- Tytuł pełny:
- Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti
- Wydawca:
- Aldershot ; Burlington : Ashgate
- Rok wydania:
- copyright 2007
- Temat:
- Alians strategiczny (ekonomia)
Lotnictwo
Transport powietrzny
Zarządzanie
Airlines - management
Strategic alliances (business)
Transportation - aviation - commercial
Transport i logistyka
Zarządzanie i marketing - Gatunek / Forma:
- Książki
- Zawartość:
- Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path?
Książka