- Tytuł pełny:
- E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc
- Wydawca:
- Boston : Pearson
- Wydanie:
- Thirteenth, global edition
- Rok wydania:
- copyright 2018
- Temat:
- Handel elektroniczny
Electronic commerce
Internet marketing
Information technology - Gatunek / Forma:
- Książki
- Zawartość:
- Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index
- Dziedzina i ujęcie:
- Gospodarka, ekonomia, finanse
- Autorzy:
- Laudon, Kenneth Craig (1944- )
Traver, Carol Guercio
Książka
