- Title:
- Customer knowledge in (co)creation of product. A case study of IKEA
- Authors:
- Koniorczyk, Grażyna
- Subject:
-
Customer co-creation
Customer knowledge
IKEA
Value co-creation - Show more
- Publication date:
- 2015
- Publisher:
- Uniwersytet Ekonomiczny w Katowicach
- Data provider:
- Biblioteka Nauki
Article