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Title of the item:

Mismanagement of customer loyalty



LDR 00734naa#a2200193#i#4500
001 0452500152429
003 ZAM 002
005 20180719085201.0
008 141209s2002####pl#||||g#####|||###|eng#d
035 %a IDArtykulu6331
040 %a ZAM 002 %c ZAM 002 %e PNN
100 1 %a Reinartz, Werner. %e Autor
245 1 0 %a Mismanagement of customer loyalty / %c Werner Reinartz, V. Kumar.
650 9 %a Lojalność konsumentów
650 9 %a Konsumenci (ekonomia)
700 1 # %a Kumar, V. %d (1957- ). %e Autor
773 0 # %i // %t Harvard Business Review. - %g 2002, July, s. 86-95 %x 0017-8012 %w (RZESZ 010)0422100170003
856 4 # %u https://biblioteka.wsiz.rzeszow.pl/integro/site/recorddetail/0452500152429 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC

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