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Title of the item:

Principles of marketing



Title :
Principles of marketing
Authors :
Kotler, Philip (1931- )
Armstrong, Gary
Opresnik, Marc Oliver (1969- )
Subject :
Marketing
Zarządzanie i marketing
Publication Year :
copyright 2018
Publisher :
Harlow [etc.] : Pearson Education Limited
ISBN :
1292220171
9781292220178
Physical description :
734 strony : ilustracje kolorowe ; 28 cm
Co-authors :
Pearson. Wydawca, nakładca (publisher)
Publication :
17th edition, global edition
Notes :
Bibliogr. przy rozdz. Indeksy
Genere / Form :
Książki
Books

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003 RZESZ 010
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008 171031s2018####xxka#####f###|001#0#eng#c
020 %a 1292220171
020 %a 9781292220178
035 %a xx004160403
035 %a (NUKAT)vtls004160403
040 %a POZN 004/LK %c POZN 004/LKs %e PNN %d RZESZ 010 %d RZESZ 010
046 %k 2018
080 # %a 339.138
100 1 %a Kotler, Philip %d (1931- ). %e Autor
245 1 0 %a Principles of marketing / %c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
250 %a 17th edition, global edition.
260 # %a Harlow [etc.] : %b Pearson Education Limited, %c copyright 2018.
300 %a 734 strony : %b ilustracje kolorowe ; %c 28 cm.
336 %a Tekst %b txt %2 rdacontent
337 %a Bez urządzenia pośredniczącego %b n %2 rdamedia
338 %a Wolumin %b nc %2 rdacarrier
380 %a Książki
388 # %a 2001-
504 %a Bibliogr. przy rozdz. Indeksy.
650 9 %a Marketing
653 # # %a Marketing
658 %a Zarządzanie i marketing
700 1 # %a Armstrong, Gary. %e Autor
700 1 # %a Opresnik, Marc Oliver %d (1969- ). %e Autor
710 2 # %a Pearson. %e Wydawca %4 pbl
856 4 # %u https://biblioteka.wsiz.rzeszow.pl/integro/site/recorddetail/0422900531301 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC
920 %a ISBN 1-292-22017-1
920 %a ISBN 978-1-292-22017-8
980 %a 339.138 %y Marketing. Badania marketingowe

Shelving location:
Location:
Lending department:

Items available on-site only (not for borrow)

Library :
Biblioteka Akademicka WSIiZ
Call number :
CZ 72211
Location :
CZ - Książki do korzystania na miejscu / Documents for use on site in Reading Room
Condition :
nowa
Shelving location :
Rzeszów

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