- Tytuł pełny:
- E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc
- Autorzy:
- Laudon, Kenneth Craig (1944- )
Traver, Carol Guercio - Współtwórcy:
- Pearson. pbl
- Wydawca:
- Boston : Pearson
- Wydanie:
- Thirteenth, global edition
- Rok wydania:
- copyright 2018
- Opis fizyczny:
- XLIII, 821 stron : ilustracje kolorowe ; 26 cm
- ISBN:
- 9780134601564
0134601564
9781292211688 - Uwagi:
- Revised edition of the authors' E-commerce 2016
Bibliografia. Indeks - Zawartość:
- Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index
- Temat:
- Handel elektroniczny
Electronic commerce
Internet marketing
Information technology
Gospodarka, ekonomia, finanse - Gatunek / Forma:
- Książki
- UKD:
- 339.3:077
- Książka
