- Full title:
- The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold
- Authors:
- Arnold, David (1955- )
- Co-authors:
- Prentice Hall, Inc. wydawca, nakładca (publisher)
- Publisher:
- Upper Saddle River [etc.] : FT Prentice Hall
- Publication Year:
- cop. 2004
- Physical description:
- XXI, 229 s. : il. ; 23 cm
- ISBN:
- 013047066X
- Notes:
- Indeks
- Subject:
- Przedsiębiorstwo międzynarodowe
Handel zagraniczny
Integracja gospodarcza
International business enterprises - marketing
Export marketing International economic integration
Gospodarka, ekonomia, finanse - Genere / Form:
- Książki
- UDC:
- 339.92
339.5
334.726 - Books