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A vision for the canadian tourism industry

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035 %a IDArtykulu10141
040 %a RZESZ 010 %c RZESZ 010 %e PNN %d RZESZ 010 %d RZESZ 010
100 1 %a Smith, Stephen L. J. %e Autor
245 1 2 %a A vision for the canadian tourism industry / %c Stephen L. J. Smith.
504 %a Bibliogr.
520 3 %a In 1998, the Canadian Tourism Commission released vision and mission statements for the tourism industry. This article describes the process by which the vision and missions statements were created, as well as the historical context that lead to an environment in which such statements were deemed needed. In particular, the history and evolution of a national tourism marketing organization is reviewed as well as the emergence of a strong voice for industry in the operations of a national tourism marketing body. The paper concludes with an assessment of the reception of the statements by CTC staff and the industry generally.
650 9 %a Turystyka
651 %a Kanada
773 0 # %i // W: %t Tourism Management. - %w (RZESZ 010)0422100186439 %g Vol. 24 (2003).- Nr 2, s. 123-133 %x 0261-5177
856 4 0 %u https://biblioteka.wsiz.rzeszow.pl/integro/site/recorddetail/0422100186440 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC

In 1998, the Canadian Tourism Commission released vision and mission statements for the tourism industry. This article describes the process by which the vision and missions statements were created, as well as the historical context that lead to an environment in which such statements were deemed needed. In particular, the history and evolution of a national tourism marketing organization is reviewed as well as the emergence of a strong voice for industry in the operations of a national tourism marketing body. The paper concludes with an assessment of the reception of the statements by CTC staff and the industry generally.

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