- Full title:
- The marketing edge : making strategies work / Thomas V. Bonoma
- Authors:
- Bonoma, Thomas V
- Co-authors:
- Free Press. wydawca, nakładca (publisher)
- Publisher:
- New York : The Free Press a Division of Macmillan, Inc
- Publication Year:
- 1985
- Physical description:
- XIII, 241 stron ; 24 cm
- ISBN:
- 0029042003
- Subject:
- Marketing strategiczny
Marketing
Zarządzanie i marketing - Genere / Form:
- Książki
- UDC:
- 339.138
- Books